The front cover keeps to the rule of three by only using red, blue and white. These colours connotes the preferred audience is males and the fact that Leonardo DiCaprio is the model targets it at the middle aged.
The negotiated audience are those a bit younger
The background is plain white to represent neutrality and the red and blue font stands out from it.
The foreground shows Leonardo DiCaprio stood up straight and gives a direct mode of address. He is dressed formally in a suit and represents what a man wants to be.
The puff of "great buys under $200" attracts people who want to look like Leonardo DiCaprio but with a lot less money.
"Hollywood's biggest star"
The less fancy San Serif font connotes that Leonardo DiCaprio is a modern man and has an achievable look.
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