The Verge Magazine homepage has synergy with the front cover of The Verge magazine with the same font and similar layout. Just under the Masthead it displays the date that the magazine was issued and a bit further down the website has its 8 different sections of tech, reviews, science, creators, entertainment, video, features, and podcasts. To the right of that it also has links to the Facebook and Twitter accounts for The Verge magazine which attracts the customer to follow social media accounts which then increases the companies online presence. This magazine doesn't use much white like many other magazine websites to reach their target audience of younger people. I like the layout of the photos, they are around the same size and arranged in a 3 by 3 square but they are not lined up perfectly. Just above the pictures there is a space for advertising, this is a prime spot for companies as it is one of the first things they will see when opening the homepage. The company uses advertising to earn money. The more readers there are on the website the more money they will sell the spaces for to companies with products which reach the same target audience as the magazine. Each photo has its own little paragraph explaining the basics of what that feature contains.
"Subscribe to get the best Verge-approved tech deals of the week" - Call to action, attract customers with deals and increases profit for the company with user spending more money.
The section with subheading, "Featured Videos", users can play the videos on the website which gives the user a better look at the products they are showing.
At the bottom of the page the website includes the institutional details which allows the user to contact the company for any reason. Also their is a link if the user wants to have one of their product advertised with the webpage. There is also the policies and guidelines that the company and community must follow.
A really good post here Toby with some good comments on how layout and graphics can enhance synergy. This will certainly help you with the planning and production of your own website. Sometimes it is the little details that make all the difference! Well done.
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