Bike without an owner - an indexical sign that someone is missing
In a dark forest - scary, unknown, conventional horror setting
Mysterious, dim lit building in background
Bike - large, at the front with lights focused on it make it seems important
The children have found the bike, will they look for the owner?
Laboratory and "Restricted Area" Sign with person in hazmat suit. Nancy is holding a bat like a weapon which shows she will have to fight.
11 as the largest person in the centre to show she is the most important and her hand in a position where it looks like she is controlling something.
Lights and letters on the wall.
The moon and dark woods around the edge give a horror feeling and the fact that the characters are surrounded by the darkness makes them seem trapped
11 as the largest person in the centre to show she is the most important and her hand in a position where it looks like she is controlling something.
Lights and letters on the wall.
The moon and dark woods around the edge give a horror feeling and the fact that the characters are surrounded by the darkness makes them seem trapped
Gives date it was set
Mysterious laboratory is seen again
Woods - conventional horror setting
Will is seen in the upside down
"Stranger Things" in red neon font - repetition, attracts audience
Eleven, Mike and Dustin hugging - friendship
Dark, misty woods - repetition, important to the story
Will is missing from the poster
Setting is nothing we have ever seen
Pumpkins at the bottom - possibly important
Shows new characters and monster